Enrolment Management
Recruit the best students with the most innovative tools and techniques possible. Join the Enrolment Management track and learn what's new on the front line.
Session descriptions and speaker biographies are all listed below. Read what's in store, then scroll down to the bottom of the page and sign up for the sessions that interest you most.
Session One: Sunday, June 4, 10:30 a.m. - 12:00 p.m.
CONVERGENCE SESSION:
Podcasting and Other "Web 2.0" Media:
Using the New Communications Tools
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New media evolves at such a rapid pace that it's often hard for communications professionals to know where to focus their energies. Among the communications offices that are moving towards an increased use of "Web 2.0" tools are UBC (podcasting public lectures and RSS news feeds) and the University of Western Ontario (campus blog directory, photo-streaming, and more). The two presenters will discuss the strategic use of these new tools and demonstrate specific uses in academic and other settings.
T. Robin Sutherland
Web Coordinator
University of Victoria
Robin Sutherland was Senior Web Designer for Communications and Public Affairs at The University of Western Ontario and was responsible for web design and development at Western for over five years. During this time he led the design and development of the University's web presence, and collaborated with several units to develop more interactive and feedback-driven ways for engaging target audiences on the web. Most recently Robin has worked with campus news and media relations to develop weblogs for feedback on stories, and podcasting in conjunction with Western's School of Journalism. In March, Robin joined UVic Communications as Web Coordinator.
Rob Wilson
Manager, Web Communications, Public Affairs
University of British Columbia
Rob Wilson is the Manager, Web Communications for UBC Public Affairs. His primary role is in working with other campus units to develop a comprehensive web communications strategy for UBC. As part of this work, Rob is leading the move toward offering an enterprise web content management system (CMS) to units across UBC. Rob also directs UBC Public Affairs’ web common look and feel (CLF) initiative, and guides the ongoing development of key university-wide web tools (www.maps.ubc.ca, www.directory.ubc.ca, www.liveat.ubc.ca). In addition, Rob also provides consultation services to faculties and departments on their major web redevelopment projects.
Session Two: Sunday, June 4, 1:30 p.m. - 3:00 p.m.
Attention to Retention: the potential impact of staff-led retention task forces
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Algoma University College, located in Sault Ste. Marie, Ontario, Canada, is a small university of 1100 students who has had measurable growth in its retention rates in the past three years. In 2002, the university began to seriously consider and address the issue of student retention with the creation of a Retention Task Force. This session will outline how a small, empowered, staff-led Retention Task Force was able to effectively gather data and promote change at the senior administrative level.
Rachel Hill
Career and International Services Advisor
Algoma University College
Rachel Hill has worked at Algoma University College since 2001. After working four years as the Coordinator of Liaison Activities, she transitioned into the role of Career and International Services Advisor. For the past two years, she has been the Chair of the Retention Task Force Committee at Algoma University College.
Session Three: Monday, June 5, 8:30 a.m. - 10:00 a.m.
International Student Recruitment:
Current Issues and Opportunities
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Recruitment of international students onto our campuses continues to be an important, and sometimes controversial topic. The type and range of activities conducted by Canadian higher education institutions has been evolving over a number of years. What initiatives are becoming popular? Which are now considered less effective? This session will involve an overview of the current practices in international student recruitment and potential initiatives, but will also provide a forum for participants to actively discuss opportunities, challenges, and best practices.
Sarah Ramisch
Manager of International Admissions and Recruitment
Admissions Services
Carleton University
Sarah Ramisch has been involved in international education for the past ten years. She studied as an international student in the UK, doing a MSc in cross-cultural psychology, and returned to Canada to work as an international student advisor. She has worked in both the UK and Canada in the field of international recruitment and admissions and has been involved a wide range of recruitment initiatives in over 40 countries.
Session Four: Monday, June 5, 10:30 a.m. - 12:00 p.m.
CONVERGENCE SESSION:
Thrills and Spills: Working with international students
An increasing number of international students are choosing Canada as the most desirable destination to further their education. While international students add cultural and economic benefits to our campuses and communities, they also bring a different set of values, perspectives and communication styles. Ben Yang will offer insights and analysis on international students' expectations and experiences during their transition to the Canadian cultural and academic environment. He will also share strategies and best practices in communicating and working with international students.
Ben Yang
Director, International Student Centre
University of Toronto
Ben Yang has been working as the Director of the International Student Centre (ISC) at the University of Toronto for the past seven years. He came to Canada from Beijing China as a graduate student at the Ontario Institute for Studies in Education/University of Toronto in 1986 and has had first-hand experience from a service user to a service provider of international education. He is a frequent presenter on international education and career development. He has been elected for a second term on the Board of Directors of Canadian Bureau for International Education (CBIE) and currently serves as Chair of the CBIE Immigration Committee.
Session Five: Monday, June 5, 1:30 p.m. - 3:00 p.m.
The Logic of Bureaucracy: Education, structure, change and strategic enrolment management
At its core, Strategic Enrolment Management is about marshalling forces of change. As such, management is less important than leadership. Conveniently, leading in an environment of change and bringing about change has been a preoccupation of many recent books about business management. Unfortunately, the educational environment has a few idiosyncrasies that distinguish it from the general business experience. From independent schools to universities, those involved in strategic enrolment management are confronted with structural barriers that evoke the image of an intransigent bureaucracy. This discussion group will provide an opportunity for participants to explore issues associated with change in an educational oganisation. Together, attendees will be able to compare tactics to overcome or circumvent bureaucratic barriers to change. This session ought to be of interest to those who strategise about initiating change to those who are responsible for communicating the values and ideas that make change possible.
Dr. J. David McLeod
Director of Enrolment and International Services
Brandon University
David became involved in student recruitment when he was Lecturer in International Politics at the University of Wales, Swansea and was introduced to international recruitment when he served with the British Council. From the University of Wales, Aberystwyth, where he was responsible for postgraduate recruitment and international admissions, David joined Brandon University to lead Enrolment Services. As Director, David is concerned with all aspects of student recruitment, admissions and retention, but especially research and strategy. He is also responsible for International Services including the English for Academic Purposes Program. David serves on the Board of Directors of the CCAE and the Executive of WARUCC. He claims to learn a great deal every day from his dynamic wife and three active children.
Session Six: Monday, June 5, 3:15 p.m. - 4:30 p.m.
CONVERGENCE SESSION:
Meet the Millennials
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The Millennial generation is here. We are seeing them everyday in our liasion presentations, open houses and on our university and college campuses. There is no question about it...this generation is much different than the previous generation we recruited into our classrooms. This presentation will explore those differences and explore implications for how we communicate with these students and their highly involved parents.
Julie Hummel
Associate Director, Marketing & Recruiting
University of Waterloo
Julie Hummel is the Associate Director of Marketing & Recuiting at the University of Waterloo. She has been working in higher education for 11 years and has been a front row witness to this generational shift. A graduate from he University of Waterloo, her research into the millennials has enabled her to understand the generational shift and to share the information across the UW campus and beyond.
Session Seven: Tuesday, June 6, 9:00 a.m. - 10:30 a.m.
CONVERGENCE SESSION:
A Strategic and National Perspective on Education Participation and Access
Andrew Treusch
Assistant Deputy Minister, Strategic Policy and Planning
Human Resources and Skills Development Canada
Andrew Treusch was appointed Assistant Deputy Minister, Strategic Policy and Planning of the new Department of Human Resources and Skills Development Canada (HRSDC), in January 2004 following the restructuring of Human Resources Development Canada (HRDC), in December 2003 and a subsequent internal reorganization in the new department. Prior to that, Mr. Treusch was appointed Assistant Deputy Minister, Human Investment Programs, HRDC, in January 2003. Mr. Treusch was born in Saskatoon and grew up in Winnipeg, Manitoba. He received his B.A. (Honours) and M.A. degrees from the University of Manitoba in 1976 and 1978; his principal field of study was Political Science. He began his Ph.D. at Queen’s University in 1979 when he was selected as a Canadian Parliamentary Intern, which brought him to Ottawa. In 1981, Mr. Treusch became a political assistant to the Honourable Marc Lalonde, first at Energy, Mines and Resources, then at Finance. In 1984, he joined the Finance Department in the Social Policy Division. A year later he moved to Federal-Provincial Relations, where he stayed several years, assuming the position of Assistant Director (Programs). In 1992, Mr. Treusch joined the Privy Council Office as Director of Operations on the Social Policy Secretariat. He returned to Finance in 1995 as Director of Federal-Provincial Relations. In 1997, he was named General Director of the Federal-Provincial Relations and Social Policy Branch. In this capacity he was given an Award of Excellence for his role in negotiating the initial funding arrangements for Nunavut. In 1999, Mr. Treusch was appointed Assistant Secretary, Economic Sector, at the Treasury Board Secretariat (TBS). He has acted as TBS Champion for Sustainable Development and Employment Equity. Mr. Treusch is married, has three children, and resides in Orléans, Ontario.
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